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Casey Scheld

Social Media Director Communications Director
15+ Years of Experience

Casey Scheld Headshot

ABOUT ME


Seeking a professional for your social media manager, project manager, public relations communications, and digital marketing efforts? Let's discuss!

• 15+ years of experience in social media director, project manager, communications director, and marketing manager roles
• 15+ years of experience in both B2B and B2C verticals. Highlights include thought leadership campaigns, B2B SaaS (software-as-a-service), OpenAI ChatGPT AI and DALL-E AI, and influencer marketing (1K+ people)
• 15+ years of experience with Meta (Facebook, Instagram, Threads), Twitter/X, LinkedIn, TikTok, Snapchat, YouTube (250K+ subscribers), Pinterest, Tumblr, BeReal, Bluesky, Reddit, and Salesforce Chatter
• 15+ years of marketing automation and social media listening/publishing tool experience with Buffer, BuzzSumo, Hootsuite, HubSpot, Khoros, Marketo, Meltwater, Salesforce Pardot, Sprinklr, Sprout Social, Stackla, Tint, and Tradable Bits
• 15+ years of photography and video design creative platform experience with Adobe Creative Cloud (Adobe Photoshop, Adobe Premiere), Brightcove, Canva, Figma, and TwentyThree
• 15+ years of experience with short- and long-term marketing and sales campaigns with AMD, Bloomberg, CNBC, Forrester, Gartner, Metacritic, Microsoft, OpenCritic, Salesforce, and VentureBeat
• 15+ years of experience developing promotional materials, managing email marketing program infrastructures (Marketo, Mailchimp, Salesforce Pardot), and executing paid, owned, and earned advertising campaigns (Google AdWords)

ACCOLADES

My gaming website Gamers Heroes has received accolades (commercials, promotional materials) for multiple AAA releases

SOCIAL MEDIA

  • 15+ years of experience with B2B and B2C social media strategies

  • 15+ years of experience with Facebook, Twitter/X, LinkedIn, Instagram, TikTok, Pinterest, Reddit, YouTube, Snapchat, Salesforce Chatter

  • 10+ years of experience with paid social media campaigns ($100K+)

  • 10+ years of experience in enterprise event management (Freeman, CAA)

CERTIFICATIONS

  • Certified as a Project Management Professional (PMP)

  • Additional certifications in Hootsuite, Google Ads, Google Analytics, and Lean Six Sigma

TWITTER/X TRENDING TOPICS

NETWORKS MANAGED

Outfront Endurance: Facebook, Instagram

California Historical Radio Society: Facebook, Twitter, LinkedIn, Instagram, YouTube

Informatica: Facebook, Twitter, LinkedIn, Instagram, YouTube

Sitecore: Facebook (Company Page), Facebook (Group), Twitter, LinkedIn (Company Page), LinkedIn (Group), YouTube (Main), YouTube (Discover Sitecore), Instagram, SlideShare, Reddit, Snapchat (Geofilters)

Gamers Heroes: Facebook, Twitter, LinkedIn, Instagram, Steam, YouTube,

Discord

Halloween Addicts Group Support: Facebook

Simpler Media Group: Facebook, Twitter, LinkedIn (Company Page), LinkedIn (Group)

Raptr: Facebook, Twitter, Reddit, N4G

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